Freelance Copywriter & Financial Journalist | Rachel Wastell
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Freelance Copywriter & Financial Journalist | Rachel Wastell

Freelance Copywriter & Financial Journalist | Rachel Wastell

  • LinkedIn
  • Finance
  • Sustainability
  • Politics
  • Work With Me
    • Meet Rachel
    • Business Award Submissions
    • Small Story Marketing
Content Marketing Freelance

Stop focusing on the Short Term Gains. Think about Retention

October 4, 2016
by Rachel Wastell
The process of going online to find information has become a regular part of everyday life. Say a customer has just been let go from their job and all of...
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Consumerism Content Marketing

Mercedes takes the cake in innovative social media strategy, whilst their consumers Take The Wheel

April 1, 2016
by Rachel Wastell
Social media has become an integral part of business communications, with a recent survey by BRR media finding that 61% of ASX200 businesses increased their social media activity in the...
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Content Marketing Freelance

5 Helpful Tips For Creating Engaging Bite-Sized Content

March 3, 2016
by Rachel Wastell
As the number of brands using social media increases, it is crucial for businesses to create engaging bite-sized content. Here are five tips to get you started: 1. LOOK INSIDE...
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Content Marketing Freelance

How to enhance your personal brand

July 17, 2015
by Rachel Wastell
Earlier this year, I was lucky enough to attend a conference with Jeff Bullas  as one of the speakers, and as he shared his insights on the importance of Social...
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Content Marketing Freelance

Simplification: the key to customer happiness

January 4, 2015
by Rachel Wastell
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Freelance

5 Effective Time Management Practices for PR newbies

December 29, 2014
by Rachel Wastell
PR is an industry that many do not understand and this means that most of the time, agencies are undervalued. Due to the lack of appreciation businesses have for PR,...
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Content Marketing Freelance

What is Content Marketing? + 5 Free Templates

December 22, 2014
by Rachel Wastell
Content Marketing has become, as B&T put it, the new Kool Aid. As one of the biggest buzz words of 21st Century marketing, this is now an attractive career option to...
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