No more “Boost” and “Promote” buttons, make more money with Ads Manager

Small Story Marketing helps sole traders increase their social ad revenue, and build an engaged online audience.

After years helping small businesses start the conversation on social as a freelancer myself, it became apparent that so many people working for themselves used only the “Boost” and “Promote” buttons to advertise on Facebook and Instagram. Unaware of the potential that Ads Manager – the powerhouse behind social ads – could give them, they had high costs per click and low click through rates.

When you’re just starting out in business, building simple yet strategic campaigns on Ads Manager, instead of just boosting posts, will help you build an audience that is genuinely interested in your product/service.

Get a head start on the competition

For as little as $2 ad spend per day, you can be clever about who you target and how you target them, based on how they interact on social. When you’re a one man (or woman) band, you need a general understanding of how the systems your business uses works.

Knowing how Ads Manager works before you expand into a two or three or twenty person business will give you a head start on the competition, and help you build a clear coherent strategy, informed by an engaged audience.

If you’re a sole trader still using the Boost and Promote buttons to advertise your business…

I see you.

To find out how you can level up your ads game, fill out the form below or join me on Instagram.