I read an article this morning on econsultancy – I shared this so some of you may have read what I’m referring to – about the Tinderisation of marketing. This...
If you’ve ever been told that sales, marketing and customer service are in wholly unrelated departments- I’m going to be bold right now and say whoever told you that had...
Marketing in the startup world isn’t easy, but it can be even more difficult to build a real connection with your customers if you assume certain things “can wait” until...
I’ve always wanted to improve my productivity, so I’m not just extremely busy all the time, but working productively and getting it done. I have tried for a long time to improve...
In life, we all wear masks. Depending upon the current environment that we’re in, we will alter our body language, tone of voice and choice of words as it’s natural...
Everyone has that one friend, that one person on their Facebook or Instagram feed that posts nothing but motivational images and inspirational quotes on a daily (sometimes even hourly) basis....
There’s something disconcerting about moving from a communications role in a B2C environment, to one focused primarily on B2B relations- especially if you’re new to the industry. For those who...
Raise your hand if you have ever felt personally victimised by advertisers… That’s what I thought. Bombarded with advertisements since most of us were old enough to read, our ability...
